Angry Birds Vuela Tazos
"This was a major co-marketing promotion and competition between Rovio and PepsiCo (including brands like Sabritas, Gamesa, and Pepsi) across Latin America."
This was a major co-marketing promotion and competition between Rovio and PepsiCo (including brands like Sabritas, Gamesa, and Pepsi) across Latin America. The game centered around six exclusive levels, with the final three locked behind codes from product packages. It functioned as a weekly high-score contest where top-ranking players could win prizes. The locked levels featured cameo appearances from the mascots of the participating snack and drink brands, tying directly into the promotion of collectible "Tazo" toy discs.
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