I believe in creatives putting their own name on things. Studio Massimo Gauthier Inc. is the entity through which I (Massimo Gauthier) and my creative collaborators on the projects I direct interact with institutions, but it is not a wider-public-facing entity. My wish is for people to recognize works and the people behind them, and an impersonal brand name would distract from that. That said, it is useful for the press, government, and commercial partners to have a single thing to refer to and deal with, so here we are.
